Greenpeace is targeting Kimberly-Clark, parent company of Kleenex, Scott, Cottonelle, and Viva, in the lead up to its annual shareholder meeting in Dallas at the end of April 2009. “In the run up to the meeting, we’ll be focusing a lot of attention on Kimberly-Clark’s destructive business practices,” states Greenpeace’s website, “starting with a video entitled ‘What’s inside your box of Kleenex?'”:
Kimberly-Clark is also coming under attack from another member of the tissue paper industry. In March 2009, Georgia-Pacific filed a lawsuit against Kimberly-Clark, claiming that Kimberly-Clark imitates the trademark quilted diamond design of Quilted Northern on its Cottonelle brand.